Doing competitor analysis and user research, I concluded that users wanted a platform to get new ideas and inspirations whilebeing located in a place they felt like home.
To begin with, I asked a few questions.
In order to have a good foundation to start with, I analyzed what our competitors have in common and based our features
on what the users are used to.
After, I did a list of features for the MVP and the Final Target Product.
To ensure that the features are well connected and the users will be able to reach their goal, I created a sitemap.
Before moving to digital, I created a quick wireframe guide for me to follow.
To have a better understanding of how the screens are connected, I connected the screens on Sketch and created the first prototype.
The homepage has simple navigation and layout to make it easier for the users to discover the app in ease.
An easy and convenient way to discover the lodgings of users wether by distance or popularity.
Users can easily see the important details of the lodging while being able to book the place with custom options of their choosing.
Since the targeted users are also artists, I created a place for them to showcase and share their artwork with others.
It’s a place where users get their news and updates from their favorite artists and categories that they’re interested in.
Users can discover new artists and upcoming events.
Users can easily jump into live streams and events.
Users can follow their favorite artists or friends, and chat with them or even video call them.
Users can create online or offline events and add their details to the their custom event.
I chose yellow as primary color because it represent creativity for our target Audience that consists from Artists and Travelers.
Having a legible text is important specially since the app has articles, therefor I chose Gotham which is an easy font to read.
I did a variation of colors and sizes for the buttons to fit different needs and uses.